- Branding Design ·
The Lexicon Bracknell is a £240 million retail and leisure town centre transformation in Berkshire which was opened in September 2017 to provide a new retail experience and social space for East Berkshire. Prosper was at the forefront of The Lexicon project to set and create the high level of design standard warranted in a unique, state of the art retail development.
The Lexicon Bracknell is a £240 million retail and leisure town centre transformation in Berkshire which was opened in September 2017 to provide a new retail experience and social space for East Berkshire. Prosper was at the forefront of The Lexicon project to set and create the high level of design standard warranted in a unique, state of the art retail development.
Meeting standards
Prosper’s expert retail team worked on site to deliver the quality and excellence sought after from incoming retailers, ensuring concept design met the standard through to technical sign off of retail units issuing consent to trade.
A lighter, greener feel
Bracknell’s new aesthetic is much lighter and softer, contrasting to the dense grey of its predecessor. Ample use of timber adds texture and a natural feel.
The concept of ‘bringing the forest to Bracknell’ is also key, with lots of greenery incorporated, including Europe’s largest green wall, plus nature inspired art showcasing the local flora and fauna.
Integrated yet individual
The individual units all feature highly glazed facades to bring a light, contemporary feel and coherence, yet still allow brands to express their individuality. Nando’s restaurant is a standout example, where layers of fretwork and greenery customise its facade and add brand personality.
