Well known as the home for premium brands in the South West, Cribbs Causeway was the perfect venue for global Prosecco brand Scavi and Ray to launch an elegant Prosecco bar designed by Prosper. As the first venue of it’s kind for Scavi & Ray, reflecting their mantra that ‘only the best will do’ and serving to strengthen their presence as a premium brand was at the essence of the design.
Well known as the home for premium brands in the South West, Cribbs Causeway was the perfect venue for global Prosecco brand Scavi and Ray to launch an elegant Prosecco bar designed by Prosper. As the first venue of it’s kind for Scavi & Ray, reflecting their mantra that ‘only the best will do’ and serving to strengthen their presence as a premium brand was at the essence of the design.
Conceived to take the product to the consumer, Prosper’s design leveraged the premium mid-mall position to provide great brand exposure.
A stylish design aesthetic is conveyed in an understated manner. Premium materials used throughout provide a sense of sophistication and the elegant canopy reinforces brand presence.
Whilst our primary objective was to deliver great brand exposure for Scavi & Ray, it was important to consider the wider context of this installation. Shopping malls are inherently competitive environments with retailers all vying for customer attention. The final design solution provides effective presentation of Scavi & Ray to mall traffic whilst ensuring neighbouring retailers are still highly visible and accessible.
