A strategic rebrand and a new interior concept gave this flagship store a blended retail and hospitality environment for people to browse, buy, relax and socialise.
The combination of contemporary finishes and historic detail gives the space a rich character. From a customer’s perspective, the seamless transition from the period building into the modern extension ensures a consistent brand experience.
Prosper is involved in every stage of a Primark retail design project. We start with initial feasibility studies, helping assess the viability of future sites, moving into landlord shell negotiations, then preparation of detailed design and tender packages, through to construction drawings and working with the main contractors on site.
This wraparound care ensures that every store delivered meets Primark’s exacting design and fit out standards.
With a nostalgic nod to simpler times, Prosper set about creating a bold new restaurant environment inspired by a road trip through 1950’s America.
Nelson’s is a celebration of America; proudly big, bold and populated with iconic pieces.
